About Maven

Maven (“Maven,” “us,” “our” or “we”) values your privacy and we work hard to protect your information.  This Privacy Policy (“Privacy Policy”) explains how we collect, use and share information about you or your company (“you” or “your”) when you use the Maven Messenger or Maven for Business via our messaging application or on the web to communicate with Maven, individuals, companies and other third parties (“Service”).  By using our Service, you agree to the Privacy Policy, so please read it carefully.  This Privacy Policy also applies if you visit Maven’s social media or other web pages located on third-party websites.  Please also carefully review our Maven Messenger Terms of Use and Maven For Business Terms of Use, as applicable.  They explain how you can use the Service.  If you do not accept the Privacy Policy or the applicable Terms of Use, then you may not use the Service.

Maven Messenger is a conversational experience powered by an automation engine that consumers can use via a dedicated app that they download to their handheld device or via a web client.  Maven helps facilitate consumer interactions with content, individuals, brands and other third parties through messaging conversations, where they can share and solve questions and pursue digital journeys, while seeking others’ guidance and expertise.  Maven for Business, the companion to Maven Messenger, is a suite of tools that enable brands, experts and influencers to help consumers using Maven Messenger to resolve their intent, such as purchasing a product or receiving support.

Types of Information Maven Collects
Maven Users.  We collect certain information about you when you engage with Maven, a third party or individual users in order to provide the Service to you. Beyond that, you’re in control--you may elect to provide additional information to us so that we can customize your Maven experience and provide you with more relevant results.  

We may maintain profile and other information about You, as well as transcripts of communications that You conduct using the Service with Maven or any third party or individual user indefinitely pursuant to our then current data retention policies.
This information may include:

  • Personal data, such as Your full name, email address, physical address and phone number, that You provide during our registration and onboarding process, as well as the user ID that we create for you;
  • Limited user profile data if you elect to share, including your birthday, gender, and a photo, or an avatar if you prefer not to share a photo;
  • User profile preferences you choose to share, such as key words, preferred brands and content;
  • Your queries, intents, and messaging activity, including data and content you choose to share with Maven, brands, experts, influencers or Community members;
  • Usage information, such as browsing, purchasing and other online behavior and activities;
  • Location information such as IP address, your city of residence, zip code, or, if you choose to share additional information, your geolocation or other location information;
  • Diagnostics, including crash data and similar diagnostic information;
  • Automatic information, such as analytics data, including view tallies and time spent in conversations, and device data, such as device type, unique identifiers and browser settings; and
  • Information you provide to our Community, including your satisfaction with the responses you received from Community members.

Third parties on Maven.  If we agree to include you as a brand, expert or influencer on Maven that consumers can connect with, we may collect:

  • Profile information to share with consumers, such as Your name (or Your company or business name), phone number, type of business, website URL, email address, and physical address;
  • Products and services you are interested in selling, including payment information for any fee-based interactions;
  • Messaging transcripts between you and other Maven users; and
  • Location information, including IP address and GPS data.

How Maven Uses Data
We use the information we collect to provide our Service to you, to provide support, and to analyze, personalize and improve the Service, including to personalize features and content and make suggestions to you. We process your information if you have given us your consent, including by electing to use Maven.  We will use the information you provide to present information to you in response to your queries and intents and in order to propose and manage your conversations with third parties, such as brands, experts, influencers or members of our Community.  If you message with a third party on Maven, we will store a record of that conversation.  We also use your information to build your account and user profile, including your preferences, so we can remember you and optimize and personalize your Maven experience. We also use information we collect to help us develop new services. We may monitor and/or use your information for fraud prevention (for example, to verify your identity), to enforce the Terms of Use you agreed to and to protect users on Maven.

If you engage with a third party brand, expert or an influencer, we may provide them with a copy of your initial query and intent in Maven and your phone number so that they can communicate with you. If you engage with a member of our Community, we may provide the Community member with a copy of your initial query and intent in Maven and certain Maven profile information, such as your name, photo, and preferences. The third party brand, expert or Community member will also have access to the content of any messages you choose to provide to them.  Please remember that we do not control how third parties or individuals may use your data.  If you do not want third parties or individuals to receive or use your data, you should not ask to connect with them through Maven. Use of your information by a third party is governed by its privacy policies. We encourage you to review the privacy practices of brands, experts and other third parties before communicating with them.  

By using Maven, you are agreeing, to the extent permitted under applicable law, that Maven can contact you by email or SMS from time to time with information about your transactions using the Service, for customer support and related services, and with updates about the Service, Brands, experts and influencers registered on Maven, and campaigns we are promoting. If we contact you via email, email communications will contain an unsubscribe link, unless we are not required to include that, such as for emails sent as part of an ongoing commercial relationship. We will also offer you the ability to unsubscribe from any campaign or event-based messaging we send to you.

Data Security and Storage
We work hard to ensure that Maven will be a safe and trusted environment for you.  We use strong security measures that are designed to protect your information against loss, misuse or abuse.  Data and conversation conversation records are stored and backed up on our servers, where access to data is protected by multiple layers of controls, such as role-based access controls, authentication mechanisms and monitoring.  We may retain your information for the period of time consistent with the original purpose of collection and as needed for us to pursue our legitimate business interests, such as to conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements and the applicable Terms of Use.  Data retention and display for the Community will be subject to our then-current retention and archiving policies. Please remember that LivePerson does not control data security or data privacy for third parties. We recommend that you review the privacy practices of any third parties that you ask Maven to connect you to before you start communicating with that third party.  

When Maven Shares Data
Maven does not sell, trade or license your personal information for direct marketing or similar business purposes.  We only use your information as disclosed in this Privacy Policy or with your consent.  

To Provide Maven. If you ask Maven to connect you to a third party, such as a brand, expert, influencer or member of our Community, we will share the content of your messages with them. Brands, experts and influencers may have access to your username, general location and avatar or your profile photo, if you choose to share one with Maven, as well as your phone number, in order to engage in the conversation. We may work with third party service providers (such as an e-commerce platform or a third-party payment processor) to offer integrations or additional functionality for Maven. For example, if you elect to complete a purchase or similar transaction using a third-party payment processor, we will share certain information, such as your name and email address, with the third-party payment processor so that they can complete the transaction for you.  Data handled by third-party service providers is subject to the third party provider’s terms and conditions and privacy policy, and may be utilized by the third party, along with your purchase history, to deliver future offers and targeted advertising to you.  If you elect to use a third party integration or tool, Maven may share and exchange data with the third party for product interoperation. If you use Maven to post content into our Community, we will make the content publicly available, along with Maven profile information about you, such as your name, photo (if you upload one), and preferences. These third parties may access, process or store personal data in the course of messaging with you and providing their services.

Legal Reasons.  We may share your information for legal reasons if we reasonably believe that we need to in order to:

  • comply with a legal process (such as a court order or subpoena) or other governmental request;
  • defend ourselves in an actual or potential lawsuit;
  • enforce this Privacy Policy or the Maven Messenger Terms of Use and Maven for Business Terms of Use;
  • investigate and prevent unauthorized transactions or other illegal activities;
  • enforce applicable terms of use for any third-party integration you choose to use, and/or
  • protect our rights or property or prevent harm to the rights, property or safety of our users.

To Improve our Services. We may anonymize information so that it does not identify you and use and share the anonymized information for our legitimate business purposes, such as for training and quality assurance, delivering and improving our services and products, and internal research and analysis.

For External Processing. We may share personal information with our affiliates and we may use third party service providers to assist us in making the Service available to our users. For example, we may share data with third parties who provide analytics, data storage and support services. When we share data with these third parties, they must process the data based on our instructions and in compliance with this Privacy Policy.

When You Share Data
Sharing Data in Maven. You are in full control--it is up to you to decide what, if any, information you wish to provide when you use Maven. Depending on your request, it may not be possible for Maven or a third party to address all of your questions without further information from you.  If you do not wish to provide that information, then you need not do so. If you ask Maven to connect you with a brand, expert, influencer or member of our Community, please remember that we will share the content of your messages with them. If you do not want your information to be shared, you should not engage in one-on-one conversations.

Sharing Data with the Community.  We do not control and are not responsible for how third parties and Community members may use your data.  If you choose to become a member of the Community and post answers to user queries and intents, the information you share will be publicly available and may be read, collected, copied and used by other Maven users.  Because this information is publicly available, the obligations outlined in this Privacy Policy do not apply to data shared with the Community.

How Maven Uses Cookies
We may use cookies and other identification technologies for record keeping purposes and to enhance your experience, if you choose to use the Service.

Cookies. We use different types of cookies to help run the Maven websites and the Service. Cookies are small text files stored on a visitor’s web browser and applications. Cookies are often used to make web-browsing easier by performing functions such as saving passwords and maintaining lists of personal preferences regarding the use of the website. Our websites and Service may use the following types of cookies:

  • Strictly Necessary Cookies – these cookies are essential to allow you to browse our websites and Service and use the available features.
  • Performance Cookies – these cookies collect information about how you use our websites and Service. For instance, they may track which pages you visit most. We may use this data to help optimize Service and make it easier for you to navigate. These cookies do not collect information that identifies you; all information is aggregated and anonymous.
  • Functionality Cookies – these cookies allow our websites and Service to remember choices you make while browsing, such as geographic location and preferences, such as text size and fonts. The information collected by these cookies will not personally identify you.

Other Identification Technologies. We may also use the following identification technologies on our websites and in Maven:

  • Pixel tags – these are small blocks of code installed on (or called by) a web page or application that can retrieve certain information about your device and browser, including device type, operating system, browser type and version, website visited, time of visit, referring website, IP address and other similar information.
  • Software Development Kits (SDKs) - function like pixels and cookies, but operate in the mobile application context where pixels and cookies cannot always function. The application developer can install pieces of code (the SDK) into the application to collect certain information about user interaction with the application and information about the user device and network information.

Third Party Cookies. We may use third-party service providers who are authorized to place cookies, pixel tags or similar technologies on our websites and Service with our permission.  These technologies help us compile metrics and analytics to help improve our websites and Service.  Third-party cookies and technologies are covered by the third party’s privacy policy.

Managing Cookies. If you prefer not to receive cookies, most browsers give you the option to manage cookies to suit your preferences (though browsers for mobile devices may not offer this). If you set your browser to block some or all cookies, Maven functionality that relies on cookies to function properly will not work effectively for you.  For further information about cookies, including how to see what cookies are set on your device and how to manage and delete them, you can visit www.allaboutcookies.org and www.youronlinechoices.eu.

Exporting and Deleting Data
Data Rights. EU individuals have the right to access personal data about them, and to limit use and disclosure of their personal data.  We have commited to respect those rights. You may request to review, correct, delete, transfer or receive a copy of any of the personal information you provide through the Service, or request to withdraw your consent to Maven processing your personal data, by contacting us at privacy@mavenapp.com. If you engaged with a third party, please remember that you must contact the third party directly.  Maven is not able to intermediate data deletion and management requests between consumers and third party providers that we do not control.  If you believe that we have not been able to assist you with your inquiry and you are located in the European Economic Area, you have the right to file a complaint with the relevant supervisory authority.  

Data Protection Officer.  If you have any questions or complaints about our data privacy practices or data transfer mechanisms, you may email us at privacy@mavenapp.com or contact our external Data Protection Officer, Prof. Dr. Christoph Bauer, at ePrivacy GmbH at Große Bleichen 21, 20354 Hamburg, Germany.  We will respond as promptly as we can, but within no less than thirty days, and at no cost to you.

Data Transfers
Consent to Transfers. We provide and support the Service globally.  If you choose to use Maven, we may transfer and process your personal data on servers that are located outside of the country where you live. You consent to this transfer if you use Maven and share your data with us.

Adequate Safeguards. It is important to us to ensure that your data is protected by appropriate safeguards, that we comply with applicable data protection laws, and that we use legally approved data transfer mechanisms.

  • Model Clauses.  We may enter into European Commission-approved standard contractual clauses for transfers of personal information (available here). For residents of the European Economic Area and Switzerland, Maven has executed standard contractual clauses among our affiliates to enable lawful transfers of personal data to the United States.

Subprocessors.  We may use third party subprocessors to make our websites and the Service available to you. If so, these third parties may access, process or store certain personal data. We maintain contracts with third party subprocessors restricting their access, use and disclosure of personal data and are responsible for ensuring they process personal data in accordance with our instructions.  

Legal Disclosures.  In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

The Service is meant for people who are over the age of 18.  If you are under the age of 18, you may not use the Service or provide any personal information to us without valid consent from your parent or legal guardian.  We do not knowingly collect personal information from anyone under the age of 18.  If you are a parent or guardian of an individual under the age of 18 and believe your child has provided personal information to us, you may email privacy@mavenapp.com and ask us to remove that data.  As permitted by law, we have the right to delete information of anyone we believe is under the age of 18.

Changes to this Policy
We recommend that you review this Privacy Policy from time to time, as we may change it. You can review the most current Privacy Policy by clicking on the “Privacy Policy” link on Maven’s website here. Changes to the Privacy Policy will be effective immediately upon posting on our website and you agree to the changes by continuing to use the Service.  We welcome your feedback on our Privacy Policy.  Please send any comments or questions to privacy@mavenapp.com.  

Launch Date:  April 15, 2020
Last Updated: January 4, 2021